Via CNet News: NBC may create blogs for its top news anchors and celebrity interviewers, according to NBC Universal Television Group President Jeff Zucker. Embracing the online media will be an attempt to maintain the appeal of U.S. network news, he said. Cable, online news sites and blogs are changing the face of media culture as competitive news sites and cable shows replace popular network TV shows. Around 74% of high-speed Internet users access the Internet to get news from different standpoints, according to a survey conducted by Yahoo and Mediaedge, which is why “we should be looking for a more interactive component … and be experimenting more,” Zucker said.
NBC contemplates blogs for news anchors
April 19, 2005 by
About Aarthi SivaramanAarthi graduated with a Master's degree in print journalism from USC's Annenberg School for Communication in May 2005. She holds an undergraduate degree in engineering from India and enjoys good music, traveling and reading.
Aarthi has written for the Cape Times in South Africa and the Los Angeles Business Journal, besides serving as a section editor for OJR for two years.
She is now a reporter for Reuters in New York.
