Comments on: Sue different: Apple threatens insider sites after leaks

By: Hasina Ghani

Hasina Ghani — Thu, 17 Feb 2005 11:54:55 +0000

So what if someone leaked insider info about Apple? We’re going to see the new technology anyway, so why fight it? Apple are taking it too seriously – the fact that the info was leaked suggests an interest in Apple, and they have got to stop seeing their customers as teenage hackers from movies. If Apple reacts so severely, instead of acting as a deterent to the leak, their reaction will nevertheless encourage insiders to leak, as they have an audience/market for the information. It also instills curiosity – don’t overreact pals!

By: Hasina Ghani

Hasina Ghani — Thu, 17 Feb 2005 11:54:44 +0000

By: Samuel Santoyo

Samuel Santoyo — Fri, 04 Feb 2005 14:36:42 +0000

Maybe this is going to be the 10000000 comment about this article, but anyway… express…

2 facts: Lawyers, but also marketing department.
It is true that a leak of information could harm a Marketing campaign, desired goals, impact at the launch date… etc…

Of course, that’s only if we follow the normal… the typical, the known pad of MKT campaigns.

But isn

By: Jiangjundu Dadupi

Jiangjundu Dadupi — Wed, 26 Jan 2005 22:24:17 +0000

The relevent parties within Apple appear to have totally lost their perspective with regard to the rumor sites–all of which are run by avid fans, publishing insider news from Apple employees who are enthusiastic about their projects (or more commonly those of their colleagues).

The only damage the sites have ever had has been to slow down the sales of existing supplies when new hardware is rumored to be released. In these cases, however, the result is happier Apple fans who are relieved to have not purchased products that would have been outdated within a few days or weeks.

The strangest part of these actions is that Apple has always seemed to single out Think Secret and/or Apple Insider by threatening them every time a screen shot image is published, while strangely ignoring the more popular rumor sites that are more heavily trafficked. One thing that does make these two sites different than the others is that their information is more historically accurate and seem to be fed by real insiders, whereas the most popular MacRumors.com tends to publish almost anything from an unlimited variety of sources.

Those of us who visit the rumor sites several times each day only become more excited about upcoming releases, solidifying our allegiance to and obsession with the platform.

By: Richard Silverstein

Richard Silverstein — Tue, 25 Jan 2005 20:32:24 +0000

The fan sites are doing Apple a big favor & I agree with their position on this.

Mp3 bloggers perform the same function for record labels and news bloggers perform the same function for news media sites (I do both at Tikun Olam). Yet none of these corporate entities seem to recognize the gold mine that sits in their midst. Instead, they treat these individuals as dangerous elements outside their control.

I wish these companies would realize that not everything they do needs to retain such strict control & not everyone outside the company they interact with is a threat..