Study: Youth trashing the throwaway newspaper

From Editor and Publisher: Young people prefer online news over news displayed in the traditional context, according to a Carnegie Corporation of New York study called “Abandoning the News.” Merrill Brown, founding editor-in-chief of MSNBC.com, wrote the study, which surveyed the 18-year-old to 34-year-old age group. Less than 20% of the participants reported reading the newspaper at all while almost half of the respondents turned to online news daily. Respondents also trust what they read on the Web. Respondents 25 years of age to 34 years of age said news from the Internet was just as trustworthy as what you would find in the newspaper. Brown attributed the results of the study to the failure of traditional news outlets to connect with the new generation of technology-savvy youth the way the Internet does. “There’s not enough risk-taking in the newspaper industry,” he said.

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