The New York-based National Academy of Television Arts & Sciences, which presents the Daytime Emmy Awards, will accept entries in a new category for video content delivered via the Internet or cell phones.
Entertainment video distributed first online between January 1, 2005 and March 1, 2006 is eligible for the new Emmy Award for “Outstanding Achievement in Content for Non-Traditional Delivery Platforms.” Entry applications are due March 1, and will be available for download from www.emmyonline.tv. The winner will be announced at the annual Daytime Emmy Awards ceremony, to be broadcast on ABC in April.
Unlike last month’s decision from the Pulitzer board to open that awards competition to online-original material produced by newspapers, the television academy is not limiting its award just to broadcasters. From the Academy’s press release:
Entries for this award must be original material made-for-broadband or made-for-mobile. These platforms include video blogs, website programs including journalistic reporting, event coverage or event analysis, mobisodes (short episodics created for mobile devices), video-on-demand and other video delivered over an IP network or platform such as wireless, broadband or VOD. Entries can not be material originally produced for television viewing and then repurposed for the new media. Entries will only be accepted on DVD and must not exceed 20 minutes in length.
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