Blogs beating NY Times in online bet

Jason Kottke does the math a year early to see who’s winning the long bet between Dave Winer of Scripting News and Martin Nisenholtz of the New York Times over which will be more popular online in 2007: The NYTimes.com or blogs?

The actual bet is: “In a Google search of five keywords or phrases representing the top five news stories of 2007, weblogs will rank higher than the New York Times’ Web site.”

According to Kottke’s analysis, which tracked eight top-story search terms for 2005, blogs appeared higher in Google than the NYTimes.com for six of the eight terms. But when expanded to all citizen’s media versus affiliated media, the results flipped. News sites of offline media organizations appeared higher in the search results six of the eight times.

For more detail, see kottke.org

About Robert Niles

Robert Niles is the former editor of OJR, and no longer associated with the site. You may find him now at http://www.sensibletalk.com.