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	<title>Comments on: Want readers? Then cover what they care about.</title>
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	<description>Focusing on the future of digital journalism</description>
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		<title>By: Robert Niles</title>
		<link>http://www.ojr.org/060216niles/#comment-497</link>
		<dc:creator>Robert Niles</dc:creator>
		<pubDate>Fri, 17 Feb 2006 15:53:16 +0000</pubDate>
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		<description><![CDATA[Heck yeah, news editors ought to consider an event/program/destination&#039;s popularity in deciding whether or not to cover it, and how. Ones who do not ought quickly to become ex-news editors.

It kills me to think about the millions Tribune wasted re-writing wire copy for its Red paper debacle, when it could have reached its target teen-and-early-adult audience simply by covering the stuff that age group cares about: like &#039;Idol.&#039;  Where&#039;s the local MySpace site of the day link? The homework help button? The mashup gallery? Heck, if news editors spent less time in the newsroom and more time at home with their kids (assuming they have some), they&#039;d have a far better idea how to reach this audience. ]]></description>
		<content:encoded><![CDATA[<p>Heck yeah, news editors ought to consider an event/program/destination&#8217;s popularity in deciding whether or not to cover it, and how. Ones who do not ought quickly to become ex-news editors.</p>
<p>It kills me to think about the millions Tribune wasted re-writing wire copy for its Red paper debacle, when it could have reached its target teen-and-early-adult audience simply by covering the stuff that age group cares about: like &#8216;Idol.&#8217;  Where&#8217;s the local MySpace site of the day link? The homework help button? The mashup gallery? Heck, if news editors spent less time in the newsroom and more time at home with their kids (assuming they have some), they&#8217;d have a far better idea how to reach this audience. </p>
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		<title>By: Jon Garfunkel</title>
		<link>http://www.ojr.org/060216niles/#comment-495</link>
		<dc:creator>Jon Garfunkel</dc:creator>
		<pubDate>Thu, 16 Feb 2006 21:39:04 +0000</pubDate>
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		<description><![CDATA[But do they care enough to write about it?
Technorati shows 4,000 posts a day over the last 6 days; Idol barely nailed a thousand in the last day. And here&#039;s the &lt;a href=&quot;http://www.blogpulse.com/trend?query1=American+Idol&amp;label1=&amp;query2=Olympics&amp;label2=&amp;query3=&amp;label3=&amp;days=30&amp;x=17&amp;y=7&quot; rel=&quot;nofollow&quot;&gt;blogpulse&lt;/a&gt;: while the Idol-worshippers&#039; postings resemble downhill moguls, the Turino followings show an imposing platform of interest.

To Steven Johnson&#039;s well-stated theory that popular television is more interactive and engaging than ever (while the Olympics has declined by comparison), even the talent show competition still doesn&#039;t draw in the citizen&#039;s media interest of subjects that hardly ever have a TV show devoted to them: &lt;a href=&quot;http://www.blogpulse.com/trend?query1=my+cat&amp;label1=&amp;query2=American+Idol&amp;label2=&amp;query3=my+dog&amp;label3=&amp;days=30&amp;x=19&amp;y=10&quot; rel=&quot;nofollow&quot;&gt;people talking about their cats and dogs&lt;/a&gt;.


Your premise worries me as well. Should popularity drive importance? That&#039;s the crux of media studies, ain&#039;t it?. Not to worry, your opposite numbers on Broadway &lt;a href=&quot;http://www.cjrdaily.org/blog_report/all_cheney_all_the_time.php#comments&quot; rel=&quot;nofollow&quot;&gt;seem to be evading this question&lt;/a&gt; as well.]]></description>
		<content:encoded><![CDATA[<p>But do they care enough to write about it?<br />
Technorati shows 4,000 posts a day over the last 6 days; Idol barely nailed a thousand in the last day. And here&#8217;s the <a href="http://www.blogpulse.com/trend?query1=American+Idol&#038;label1=&#038;query2=Olympics&#038;label2=&#038;query3=&#038;label3=&#038;days=30&#038;x=17&#038;y=7" rel="nofollow">blogpulse</a>: while the Idol-worshippers&#8217; postings resemble downhill moguls, the Turino followings show an imposing platform of interest.</p>
<p>To Steven Johnson&#8217;s well-stated theory that popular television is more interactive and engaging than ever (while the Olympics has declined by comparison), even the talent show competition still doesn&#8217;t draw in the citizen&#8217;s media interest of subjects that hardly ever have a TV show devoted to them: <a href="http://www.blogpulse.com/trend?query1=my+cat&#038;label1=&#038;query2=American+Idol&#038;label2=&#038;query3=my+dog&#038;label3=&#038;days=30&#038;x=19&#038;y=10" rel="nofollow">people talking about their cats and dogs</a>.</p>
<p>Your premise worries me as well. Should popularity drive importance? That&#8217;s the crux of media studies, ain&#8217;t it?. Not to worry, your opposite numbers on Broadway <a href="http://www.cjrdaily.org/blog_report/all_cheney_all_the_time.php#comments" rel="nofollow">seem to be evading this question</a> as well.</p>
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