The Williams-Sonoma catalog arrived in my home mailbox yesterday. Why is that relevant to OJR? Well, here’s what I found when I opened it, then saw the second page:
That’s right. A picture of an embedded video window. In a print catalog.
Should I be inspired by one more example of cross-medium design convergence? After years of battling print-side folks who wanted to apply print design techniques to online publications, should I be happy to see the online medium influencing print design, for a change?
Or should I be appalled to see one medium’s design conventions applied in a medium where it does not fit, even if it is in the other direction than I am used to seeing that happen.
Mostly, though, I just feel… mocked. That “play” arrow is just sitting there, mocking me, because no matter how much I want to click it, press it, smash it with my fist, no video is ever going to play on that page.
Of course, I’m no stranger to that feeling while reading the Williams-Sonoma catalog. No matter how hard I try, I’m never going to get a roast chicken to look like this [page 13 of same catalog], either.