Via CNet News: NBC may create blogs for its top news anchors and celebrity interviewers, according to NBC Universal Television Group President Jeff Zucker. Embracing the online media will be an attempt to maintain the appeal of U.S. network news, he said. Cable, online news sites and blogs are changing the face of media culture as competitive news sites and cable shows replace popular network TV shows. Around 74% of high-speed Internet users access the Internet to get news from different standpoints, according to a survey conducted by Yahoo and Mediaedge, which is why “we should be looking for a more interactive component … and be experimenting more,” Zucker said.

Via Globe and Mail: Craig Newmark, of the famed Craigslist, is pondering ways to improve upon newspapers. Some news publishers are thinking about those issues, as well, despite resistance from some. “There are pockets of people within every [newspaper] who think we should be doing more on the Internet … [and] other pockets of people who wish it would just all go away,” said Ian Murdock, senior vice-president of the San Francisco Chronicle.

The article also noted recent online acquisitions by major news publishers as “old media” and “new media” companies continue to compete for reader attention — and advertisers’ dollars — online.

[This item has been edited from its original version due to a mischaracterization of Newmark's comments. OJR apologies for the error. -- Ed.]