StreetMessenger, a new platform by the Massachusetts company LocaModa, allows an individual’s mobile phone to communicate with large screens in public spaces and the Web by posting messages.
With a variety of possible uses ranging from socializing to marketing to advocacy, VP of Sales for LocaModa, Bill Nast, sums it all up as “the Web outside.”
According to Nast, the inspiration came to founder and CEO Stephen Randall on a visit to Ground Zero in New York. He wanted a way for people to display their thoughts instantly in a public location. At the same time, he wanted others online to be able to see what people in that location were thinking.
With StreetMessenger and its text messaging based application Wiffiti, short for “wireless graffiti,” users are able to send text messages from their mobile phones to large screens in networked locations.
Such locations are already up and running, like at the Someday Café in Somerville, MA.
Each location’s screen has a unique ID to which users send text messages that are limited to 160 characters. The messages are then displayed on the screen and other users may respond to their message or make their message gradually fade out or grow larger. The entire message board is then available for viewing on the Web alongside message boards from other locations through LocaModa’s Wifitti site. According to Nast, this process can be thought of as “an outdoor blogging network.”
Each individual screen will have its own “client,” a company or organization which will serve the screen itself while LocaModa runs the software. Each client will have a text jockey who will be able to post messages and “engage people in a dialogue.”
While the Wifitti software will automatically filter out certain profanities, the text jockey will also be alerted to certain words that are questionable in different contexts such as hate, kill and bomb. The jockey will have the ability to censor these words.
LocaModa’s first client, the American Legacy Foundation, known for its youth anti-smoking campaign, truth, already has two message boards up and running. LocaModa sees a potential for Wifitti with marketers as a way for them to build their brands, with opportunities like community building and online polling, which Nast feels “has a huge opportunity for [them] to get a feeling of what’s going on.”
In addition to opportunities for marketing, LocaModa also sees opportunities for issue advocacy among other areas. Nast sees Wifitti’s message boards as “a living, breathing entity.”
“What we’d really like to see is for the blogosphere to become organic and to have [Wifitti] become a community-supported development,” he said.