Outdoor blogging technology: The blogosphere goes organic

StreetMessenger, a new platform by the Massachusetts company LocaModa, allows an individual’s mobile phone to communicate with large screens in public spaces and the Web by posting messages.

With a variety of possible uses ranging from socializing to marketing to advocacy, VP of Sales for LocaModa, Bill Nast, sums it all up as “the Web outside.”

According to Nast, the inspiration came to founder and CEO Stephen Randall on a visit to Ground Zero in New York. He wanted a way for people to display their thoughts instantly in a public location. At the same time, he wanted others online to be able to see what people in that location were thinking.

With StreetMessenger and its text messaging based application Wiffiti, short for “wireless graffiti,” users are able to send text messages from their mobile phones to large screens in networked locations.

Such locations are already up and running, like at the Someday Café in Somerville, MA.

Each location’s screen has a unique ID to which users send text messages that are limited to 160 characters. The messages are then displayed on the screen and other users may respond to their message or make their message gradually fade out or grow larger. The entire message board is then available for viewing on the Web alongside message boards from other locations through LocaModa’s Wifitti site. According to Nast, this process can be thought of as “an outdoor blogging network.”

Each individual screen will have its own “client,” a company or organization which will serve the screen itself while LocaModa runs the software. Each client will have a text jockey who will be able to post messages and “engage people in a dialogue.”

While the Wifitti software will automatically filter out certain profanities, the text jockey will also be alerted to certain words that are questionable in different contexts such as hate, kill and bomb. The jockey will have the ability to censor these words.

LocaModa’s first client, the American Legacy Foundation, known for its youth anti-smoking campaign, truth, already has two message boards up and running. LocaModa sees a potential for Wifitti with marketers as a way for them to build their brands, with opportunities like community building and online polling, which Nast feels “has a huge opportunity for [them] to get a feeling of what’s going on.”

In addition to opportunities for marketing, LocaModa also sees opportunities for issue advocacy among other areas. Nast sees Wifitti’s message boards as “a living, breathing entity.”

“What we’d really like to see is for the blogosphere to become organic and to have [Wifitti] become a community-supported development,” he said.

New news aggregator includes blogs alongside big media sites

Inform.com is a news aggregator that lists news stories from the New York Times and the Wall Street Journal alongside stories from popular blogs such as BoingBoing and Daily Kos.

The site, launched by Inform Technologies LLC in mid-October, currently has about 100 blogs in its system, but the company is working on including more, according to Julian Steinberg, Inform.com’s project manager.

“We 100 percent encourage bloggers to contact us to include their blogs,” Steinberg said. “We don’t want to be the arbiters of what blog content comes in.”

Additionally, the algorithms utilized by Inform.com categorize the text of news articles by common semantic elements. A search for “John Roberts,” for example, yields more than just articles with those words included in the text. Instead, “John Roberts” is a defined topic as the Supreme Court chief justice.

The site is run almost entirely on these mathematical algorithms with only the Top Stories chosen by a human editor.

Another unique feature is each story’s Discovery Area, which helps users find related stories without doing further searches.

“It allows you to dig deeper into the news” Steinberg said, adding that it is “an example of the next generation in online news reading.”

Also included in the news searches are results from registration-required and paid-content sites like the Wall Street Journal. Stories are viewed in a frame on Inform.com, and the content within the frame is exactly how it would appear to readers if they had accessed it through the publisher’s site. So, if a user is not registered with a site, a registration prompt will appear before continuing on to the story.

“What we’re trying to do is increase their readership online,” Steinberg said. This allows people to “discover content that they wouldn’t have come across before.” Inform.com hopes to attract publishers this way by increasing their traffic while keeping their brand loyalty.

Currently, the site lacks a tool bar but Steinberg says that it should be fixed by the end of the year. The company also intends to add extras such as a video search and play and what Steinberg calls “passive personalization options” which will suggest content based on the reader’s preferences, likening the site to “TIVO for news.”

Got video? Current TV website a venue for grassroots journos

Current TV, launched by former vice president Al Gore in the beginning of August, is the hippest way for citizen journalists to move from the Web to TV. It is “an open forum for ideas” that “capitalizes on advancing technology,” said Sarah Gore, Al Gore’s daughter and a volunteer at Current TV.

The interactive nature of the project has a huge potential to change the media scene, Gore said, particularly if the targeted 18-34 demographic gets involved. “The intent is to expand the opportunities for more people to tell their stories,” she added. “Hopefully, [Current TV] will help raise the quality of journalism on the whole.”

This “open forum” is open to anyone with a camera and Internet access. Stories have to be short (hardly any run over 8 minutes) and non-fiction, but otherwise, there are no restrictions. Current’s Web site has directions that are helpful for those with no experience and cover topics such as choosing the right equipment, compressing files for submission and signing legal release forms.

Stories are uploaded and submitted into one of three broad categories including Current Journalism, Pods or Labs. Once a story is submitted, it is posted in the screening room as a “pod” where online users view them and “greenlight” the ones they like. Those with enough greenlights get broadcast on TV.

“The news media at this point has been built on the idea that you need a cameraman and a big crew … and having this outlet will encourage more people to experiment who may not have before,” Gore said.

Current TV uses fact checkers as part of their screening process, but they also rely on viewers and the community of Internet users to police themselves. “Overall, people who are picking the content are really mindful of not picking anything offensive or untrue,” Gore said. “The public at large does a good job at investigating things on their own.”

The most common misconception about the new network is that it is a counter to Fox News, but Gore insisted this is not the case: “People who watch Current already see that there is no slant. [My father’s] great hope is that Current becomes an open forum for ideas … conservative or liberal.”

Al Gore is currently the chairman of Current TV. Although he has some journalism experience, television is a new venture for him.

“My dad was instrumental in getting [Current TV] started, but he is very mindful that he doesn’t have experience in television. He’s stepping back to let people who have experience make this network happen,” Sarah Gore explained.