The creators of Grade The News, a site that critiques news media outlets in the San Francisco Bay Area, will attempt to keep the site up and running after their funds run out in the beginning of March.
“The frequency of new material will gradually decline,” McManus said. “But myself and [other volunteers] will try to keep the site up for as long as possible.”
Grade the News was previously funded by several foundations, but its staff has since spent all the money it was allotted. Now, the site will stay afloat with contributions from McManus’ pocket and through any donations the site receives.
McManus also said that his work to raise the quality of Bay Area news is not done. Still to come on the site is 2005’s report card, a section that will detail the grades of popular Bay Area news sources.
The site, created in 2000, gives letter grades to several of the most popular broadcast and print news sources in the Bay Area. Here, select newspapers and television stations are rated based on seven yardsticks of journalistic quality. These include newsworthiness, fairness and context, according to site creator John McManus.
“The site helps the public distinguish high from low quality news,” McManus said. “We aim to encourage the public to make good choices about the news they rely on.”
These days, it is as profitable — or even more profitable — to churn out low quality news than it is to provide high quality stories, according to McManus. Many people are attracted to the “flash and trash” approach to news, and this, McManus said, creates an economic incentive for low quality reports.
“[News outlets] are sacrificing quality for a larger audience,” he said.
Although Grade the News finds many problems with the media, McManus said one of the most prevalent issues is not properly labeling advertising sections. Among the culprits of this offense, he said, are the Contra Costa Times and the Oakland Tribune.
After being exposed on Grade the News, most news sources correct their ethical errors, McManus said. For example, this was true for the Contra Costa Times, which properly labeled its advertising sections after receiving its critique from Grade the News.
“We try to enlarge the audience for news providers who are doing a good job and following the ethical standards of journalism,” McManus said.
“There is no site that looks as intensely at the quality of local media as we do.”