One must only walk through any college campus to grasp the tremendous importance that music plays in the lives of American college students, as evidenced by the ubiquity of ear buds and iPods. Student-run college radio has historically played a part in that relationship.
The College Music Journal was started by a student in 1980 to cover what was being played on college radio stations. In 1994, the journal went online.
“Major commercial outlets review the same things all over,” said Steve Ciabattoni, a 19-year music industry veteran and editor of CMJ New Music Monthly.
“Our focus has been to cover bands that don’t get that sort of coverage,” he said. “We know that there’s an underserved cultural community and artistic community, and we know that there’s an appetite and market for it as well.”
CMJ speaks to those interested in new alternative music and averages 200,000 hits monthly. But according to the site, that number reaches 2 million when CMJ holds its annual Music Marathon, where various bands perform at clubs throughout New York City and panels give attendees an opportunity to learn more about the music industry.
The site features album reviews of relatively unknown artists as well as daily music news. It also offers music charts such as the top Radio 200 and other charts from various genres of music.
According to Ciabattoni, college-aged kids are still demonstrating the same passion and drive for new music as they did when CMJ started cranking out issues.
“It’s really exciting to see that many people that interested in music and that excited to be a part of a medium where they can say something different than what’s being said,” he said. “There’s always something new to talk about.”
And with a lot of alternative stations fading out and turning into other types of stations, Ciabattoni noted that college stations play a vital role in the new music world.
“It’s even more important now that college stations are expressing themselves and are serving their community in a different sort of way,” he said.