The blog-centric website Nashville is Talking aggregates Nashville area blogs, bringing together many voices into one repository of Music City news and information.
The aggregator runs alongside a blog written by site editor Brittney Gilbert, a Nashville native and long-time blogger herself. WKRN-TV recruited Gilbert in the spring of 2005 to start up this station-sponsored blog as a way to increase advertising revenue and establish a Web presence, according to Gilbert.
“Not a lot of young people watch the news, and the station wanted to establish itself online in order to expose a different demographic to Web news,” Gilbert said. “This is a very different format from Web news you usually see.”
Gilbert explained that most of the blogs that appear on Nashville Is Talking are volunteered by the bloggers themselves. With full editorial control of the site, Gilbert reads through all the local blogs as they are updated throughout the day and highlights entries or postings she finds particularly noteworthy.
There are, for the most part, no restrictions on the blogs; any blog in the middle-Tennessee viewing area is fair game for the website. Gilbert said she has only rejected one blog due to its outwardly prejudiced nature.
“Occasionally I’ll link to a photo, a comic … something that doesn’t necessarily have to do with Nashville itself, but I try to keep the blog 90 percent generated by people in the community,” Gilbert said.
Writing and editing the blog is Gilbert’s full-time job, and she couldn’t be happier. She said it’s rare for someone to be hired just to write a blog.
“Prior to working here at the station, I was a waitress. I was publishing narrative non-fiction, which is how I was recruited to the site,” Gilbert explained. “I really enjoy [running this blog] and feel very lucky.”
The blog has received positive responses from the community, according to Gilbert, and the readership is increasing. Nashville is Talking has also helped WKRN-TV in some unexpected ways.
“We’ve gotten a lot of story ideas that have been handed off to reporters that we may not have gotten otherwise,” Gilbert said. “This is newsworthy stuff. It’s a great way to connect with the local audience.”