CBS SportsLine, now 24-hour broadband, sports new online-only features

CBS SportsLine.com embarked on a new course this past September by becoming a 24-hour broadband website.

Alex Riethmiller, manager of corporate communications for SportsLine, said the time was right for SportsLine to add the broadband content because more and more site users have high-speed Internet connections.

According to Riethmiller, the site expanded so that it now features free streaming original video produced by CBS SportsLine.com exclusively for the website as well as live video captured by CBS Sports at sporting events.

Viewers can go to the Video Programming Guide and select videos of interest. They can then add specific videos to their playlists and stream them in The EyeBox video player.

CBS SportsLine is also producing three shows exclusively for the web: the NFL Highlights Show, the Post Game Show and the SEC College Football Highlights Show, all hosted by Jason Horowitz.

The site has also added a feature called “glogs“. According to Riethmiller a glog is a game log in which viewers can track the progress of a particular game with live color commentary provided by SportsLine writers.

Other content available for viewing is commentary on the top stories in sports, game day highlights as well as expert picks on the day’s games. The new format also allows users to view full-length versions of CBS-produced interviews after they have aired on television. For instance, at an NFL game, players are interviewed by CBS reporters with only a couple of minutes of that interview making it on air.

“We are able to run an entire 30-minute interview on the site. We don’t have the same constraints that they have on television, so we are able to show the content in its entirety,” Riethmiller said.

SportsLine also allows people to create “fantasy teams.” Members pay a fee and create leagues in which they draft players onto their teams and score points based on those players’ performances in that particular week’s games. Once the season is over, the team with the best record wins the league. To aid fantasy football team owners, SportsLine has created three original segments: Who’s Hot, Who’s Not, Roster Trends Report and Start ’em & Sit ’em where expert SportsLine writers provide viewers with advice on creating the best possible lineups for the upcoming scoring week.

SportsLine, which provides scores, standings, statistics, schedules and news for professional and collegiate sports, was founded in 1995 as SportslineUSA and merged with CBS Sports in 1997.

Mosaic: A voice from the Middle East

We are always looking for a diversity in sources and stories that are important to viewers,” said David Michaels, director of current affairs for World Link TV.

One source that World Link felt was not getting enough coverage was the Middle East, and so in December of 2001, Mosaic: World News from The Middle East was born.

Mosaic offers an online video feed of news broadcasts from more than 15 Middle Eastern countries, including Egypt, Iraq, Israel and Saudi Arabia. It compiles news segments from 15 to 20 private and state-sponsored broadcasters and puts together a half-hour episode every Monday through Friday.

Each broadcast included in the episode is presented in its entirety, allowing viewers to obtain information without it being filtered, Michaels said. When necessary, the segments are also translated into English. Past episodes are archived on the site dating back to 2003.

In April, Mosaic was one of 32 winners of the 2005 Peabody Awards. The awards are presented to electronic media that provides a public service.

According to Michaels, 40 percent of the U.S. population is concerned about a perceived hatred of Americans in the Muslim world. Mosaic makes it easier for Americans to understand the issues that are most important to those living in the Middle East, he explained.

“By watching Mosaic viewers are able to decode the messages of the Middle East through its own voice,” he said. “By increasing communication between the U.S. and the Middle East there is a decrease in this perceived hatred.