Via I Want Media: Carat Interactive, a media buying company, is turning its focus to blogs. ClickZ News reports that the company will start tracking blogs in three areas: blog advertising, blog creation and blog monitoring. “We see it as the fastest growing area of the Internet,” said John Cate, vice president and national media director. “We’re interested in it, our clients are interested in it. We see it as a great opportunity for two-way communication between our clients and their consumers.” The new practice will lend blog knowledge to the entire agency, hoping to utilize it for all clients.

From the BBC News: News organizations are supporting the three bloggers sued by Apple in March, claiming that the court’s decision that forces the bloggers to reveal their sources is dangerous for journalism. “For us, this case is about whether the First Amendment protects journalists from being turned into informants for the government, the courts or anybody else who wants to use them that way,” said Dave Tomlin, assistant general counsel for the AP. The three bloggers, each respectively writing for Apple enthusiast Web sites PowerPage, Apple Insider and Think Secret, allegedly revealed information about an upcoming Apple music product that the company feels violates its strict trade secret policies. The court decision requires the bloggers’ ISPs to reveal their e-mails records. If executed, the entire journalistic community fears for the damaging effect of free speech rights.