Watering-down press credentials, or denying citizens news?

Recent articles and opinion pages have lambasted what many are calling the “watering-down of press credentials.” They claim that the more people that obtain press credentials, the less influential press credentials are to the legacy media. But, those who push to increase restrictions on press credentials are in denial of the massive decline in traditional journalism.

The statistics are staggering in the newspaper and journalism business. Every day reporters at media outlets are being laid off and resources are being cut. This is leaving entire communities without local news coverage and without the knowledge they need to be informed citizens.

Where this drastic decline is showing its repercussions is in city halls, courthouses and state capitols around the nation. For whatever reason, it seems that among the first beats to go at newspapers are state and local government reporters. With the decreasing media presence, there are fewer journalists working to keep the public aware of actions of their elected officials. There are fewer watchful eyes keeping bureaucrats and elected officials accountable.

And while there is no one covering the meetings and hearings, and poring over public records, there are people forming to take on these stories. However, these non-profit reporters, citizen journalists and bloggers are often being shown the cold shoulder and being denied credentials because they don’t have a business card from a newspaper or television station.

Denying press credentials to independent, non-profit and citizen journalists who are working to get stories is doing a disservice to every news consumer. Many of these journalists are filling the void that is left when a local newspaper cuts back or closes. They do the same job that the legacy media reporters are sometimes are doing it without either a paycheck or title.

And then there’s the argument that says that press credentials only allow journalists to attend press conferences and be exposed to what officials want reporters to hear, so why need them? That answer is simple, without credentials these non-profit and citizen journalists don’t have the opportunity to ask questions of their government officials or attend important briefings that no one else is reporting.

The solution is not to open the floodgates to anyone who claims to be from “media.” A standard system in every state can allow anyone to apply for credentials and be judged solely on the content they produce. This application process must not be cost prohibitive or require ridiculous, unfeasible standards. If the journalists can prove they are, in fact, practicing journalistic skills and producing news stories for the benefit of the public, they should be granted credentials.

The current news crisis is not the fault of the American people, so they should not be forced to be ignorant of governments because traditional media cut back. The government must be held accountable. This can be done by independent reporters pursuing the stories. Restricting credentials for people practicing journalistic endeavors hurts democracy and does a disservice to all those who care about their government.

Beyond that, it shuts off a source for important stories traditional media no longer can afford to pursue.

Jason Stverak is the President of the Franklin Center for Government and Public Integrity, a journalism non-profit organization dedicated to providing investigative reporters and non-profit organizations at the state and local level with training, expertise, and technical support. For more information on the Franklin Center please visit FranklinCenterHQ.org.

A new production model for news reporting: Outsourcing

When your cell phone breaks or your computer crashes you no longer expect to speak to a call center in the United States. Numerous companies have outsourced parts of their business operations to contractors in other countries in an effort to improve their bottom line and increase productivity. Regardless of the public perception of outsourcing jobs, there can be financial benefits. However, a domestic form of outsourcing now is reaching the struggling news industry. It was the topic of a recent Washington Post column by Howard Kurtz.

In The age of journalistic outsourcing, Kurtz argues that while traditional print media struggle, new journalism organizations, mostly non-profits, are “giving the restless and the jobless a second lease on life.” But why has it taken so long for the legacy media to realize the untapped potential of online non-profit organizations?

Many online non-profit news organizations have been around for decades. They produce quality investigative articles about a range of topics. They have been responsible for breaking news, exposing scandal and reporting stories traditional media miss. A new non-profit journalism organization seems to be appearing daily, and with that comes innovative reporting and a new approach to journalism.

However, it isn’t just the non-profit journalism organizations that are seeing the vast potential in providing journalism to the newspaper industry. Large multinational companies have recently launched or expanded their reporting capacity to meet this growing need. Included in the bunch is AOL, which is adding hundreds of journalists over the next year. Yahoo recently opened a Washington news bureau.

One reason for the delay in accepting non-profit journalism organizations as authentic news producers is the misconception that they are competition to traditional media. However, as Kurtz pointed out in his column, collaboration between non-profits and legacy media is producing terrific content that is changing the conversation in media, politics and households around the nation.

Non-profit journalism organizations are assets more print outlets should be taking advantage of if only for the cost savings that come with using non-profit news content. In fact, some of the online non-profits operate under a free “steal our stuff” model. At The Franklin Center for Government and Public Integrity, we sponsor two news organizations — Watchdog.org and Statehouse News. These initiatives fulfill a substantial hole in state-based news coverage, and that is why the content produced by Watchdog.org and Statehouse not only is free to the public but it is free to the news media.

Illinois Statehouse News (ISN), a product of the Franklin Center, is committed to filling the growing vacuum in state-based coverage. Since going live in December 2009, ISN’s daily content has been used by more than 40 daily newspapers, 11 television stations and numerous radio stations. The coverage is an example of why non-profit journalism organizations are a desperately needed resource for local newspapers as well as national ones.

Non-profit journalism is playing a vital and needed role in the news business. The thirst for news by the American public is not diminishing just because a newspaper in a community collapses. Although traditional media has an important place in the news business, non-profits are a big part of the future of news and should be accepted as such.

Jason Stverak is the President of the Franklin Center for Government and Public Integrity, a national journalism non-profit organization dedicated to providing investigative reporters and non-profit organizations at the state and local level with training, expertise, and technical support.

[Editor’s note: Coming Wednesday on OJR – Editor Robert Niles reacts to two Pennsylvania court cases where judges have ordered newspapers to delete online archives of their news stories. And he doesn’t take the newspapers’ sides.]

Newspaper journalism isn't dead; just look at the numbers

Headlines read, “Newspapers are dying” and “Struggling newspapers fear the future.” The future for traditional newspapers is grave at best.

This doomsday outlook for newspapers has been repeatedly reiterated in study after study. From polls showing dwindling circulations numbers to surveying the social media platforms that people now use for news, these studies have shown that traditional newspapers are no longer a thriving business model.

However, a new study was recently released by the Newspaper National Network that found the number of unique visitors to US newspaper websites is at an all-time high. From March to April 2010, the top 25 markets grew 10 percent reaching 83.7 million. These visitors generated a total of more than 2 billion page views in April, up 24 percent from 1.6 billion page views in January.

This study is a strong indicator that journalism isn’t dead. Nor is the quest for news diminishing as the newspaper industry has struggled. And while newspapers lay off journalists and fail to meet the needs of the public, it is now apparent that Americans are actively finding an alternative source to keep abreast on the news they care about.

Another interesting aspect of this study is that newspaper websites, collectively, were more popular than sites like CNN.com or MSNBC.com. This is a dramatic change of website usage of the past. No longer, are most Americans turning to national news sites before browsing their own local newspapers.

This is great news for every newsroom around the nation. In fact, this may be the silver lining for the survival of newspapers. By turning attention to optimizing their website, these newspapers may be able to save themselves from bankruptcy, laying off staff, and ultimately shutting their doors for good.

The bad news is newspapers have yet to figure out a way to generate enough circulation and advertising revenue from the Web to restore historic profit margins of almost 30 percent for publicly held companies, and as high as 50 percent for privately held.

Succeeding online is not as easy as some may think. And for those editors who have read the Newspaper National Network survey and are planning to bolster their website and in return charge their readers to offset the cost might be surprised at the results. Long Island’s daily paper spent roughly $4 million to redesign and re-launch its site, charging online readers $5 a week, or $260 a year, to get total access to news. In three months only 35 people signed up. Newsday’s free Web traffic nosedived, and advertising revenue decreased.

Industry analysts estimate equivalent Web advertising generates less than 10 percent the revenue of lost print advertising.

Joining the information revolution is a balancing act that both small and large newspapers must turn to to keep afloat. The Internet is not going away and neither are the problems with print newspapers.

Editors must face reality, put greater resources into their websites and adapt to new models for gathering news. By utilizing the Internet, newspapers have the opportunity to involve citizens, broaden their reader base and attract a network of loyal followers.

Jason Stverak is the President of the Franklin Center for Government and Public Integrity, a leading journalism non-profit organization. The Franklin Center is dedicated to providing investigative reporters and non-profit organizations at the state and local level with training, expertise, and technical support. For more information on the Franklin Center please visit www.FranklinCenterHQ.org.