Exploring the uses and effects of the Internet in the 2008 U.S. election

For the fourth consecutive election, Tom Johnson, professor at Texas Tech University, and Barbara Kaye, associate professor at University of Tennessee, are exploring both the uses and effects of the Internet in the presidential campaign.

This study, like its predecessors, will explore motivations for using the Internet and its components, credibility of online and traditional media and the degree to which Internet components are taking time away from traditional media.

The new study also explore the degree to which the media are polarizing public opinion by examining selective exposure and hostile media effects. The 2008 study also includes measures for reliance, credibility and motivations for using social network sites and YouTube. Finally, this study doesn’t simply look at blogs and political websites, but distinguishes between media journalism, political and candidate blogs and political websites and studies their uses and effects.

We invite you to click on the link below and fill out this survey.

Although we recognize that the Internet is a global medium, we asked that
only those individuals who are eligible to vote in the U.S. participate in
this survey. Click below to start!