KNX 1070, a Southern California news radio station, recently made its program available over the Internet, with streaming content in March and podcasting in late August.
Howard Freshman, director of marketing and promotions at KNX, said that the station is in an exploratory phase, learning more about the possibilities of both fairly new technologies.
Site visitors must register to begin streaming, a process that allows the radio station to gather some valuable statistical data about its general audience. According to Freshman, the tabulated information shows that listeners who access the streaming online at KNX1070.com “are not demographically much different from those who listen to the AM station.”
“Most of the online listening occurs Monday through Friday between 9 a.m. and 5 p.m.,” Freshman said, noting that their listeners often use the Internet because they cannot get an AM signal in their office.
As for podcasts, KNX1070.com offers KNX 1070 News On Demand, which Freshman calls “a 5-minute recap of the headlines” that “allows the users to get a grip on what is happening.”
The station podcasts other shows such as “Eyes on Computers with Jeff Levy,” and it makes available several special series including interviews with commentator Michael Jackson.
Freshman told OJR that the station plans to prepare a special online-only program available through podcasting. The station is also is debating whether to offer archives of old podcasts and just how long the podcasts should be available online for downloading.
Freshman acknowledged that both technologies are still developing and said that in the near future, it is possible that there will be one or more full-time employees who will be responsible solely for these Internet broadcasts.
Well over a million people tune to 1070 AM every week, and KNX.com’s podcast audience is steadily growing, Freshman explained. Around 3,000 subscribers utilized this feature on the site after three weeks without any promotion, while online streaming averaged 50,000 sessions a month.








