Think the Internet is the biggest threat to the journalism business?
Traditional news organizations are stabbing themselves in the gut, making the decision to flee to online news and information sources an easier one for many readers, viewers and advertisers.
Here are just a few of current threats to the business of journalism, ones that have nothing to do with increased online competition:
All the threats do not emanate from the newsroom, either. Let’s not forget:
Outside threats loom, too:
Like a drunk who won’t admit he’s hit bottom, many in the news industry are looking for excuses. Ultimately, they all boil down to this:
“Hey, if it weren’t for the Internet giving people other choices, we could be getting away with all these shortcuts and still be making our fat profits.”
Businesses are making billions of dollars online. Efforts to limit competition for those dollars will be futile.
Here’s the challenge for traditional news organizations: Can they let go of their nostalgia for a monopoly past and instead address the real internal threats that are keeping the industry from developing the sharp, clear, accurate and consistently helpful reporting that it will need to distinguish itself from its online competition? If not, those news organizations will find it harder and harder to keep their current readers and advertisers, much less to win back those who have left them already.