Making a case for niche coverage

By Robert Niles: Attention, potential journalist entrepreneurs:

The Pew Internet & American Life Project has released its latest report, The Internet's Growing Role in Life’s Major Moments. The report summarizes Pew surveys which "show that 45% of Internet users, or about 60 million Americans, say that the Internet helped them make big decisions or negotiate their way through major episodes in their lives in the previous two years."

Among the findings:

50% said the Internet played a major role as they pursued more training for their careers.

45% said the Internet played a major role as they made major investment or financial decisions.

43% said the Internet played a major role when they looked for a new place to live.

Have you covered any of these issues before? These numbers make a powerful case for a market seeking information -- a market that journalists can serve through informative, friendly, niche-targeted websites. This Pew survey provides support that might help convince an upper-level newsroom manager, small business banker or potential advertiser to support a new blog or niche web publication.

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