New York Times strikes deal with Topix

Via I Want Media: Is it the beginning of a lasting union or a fleeting trend? The New York Times is shelling out an undisclosed amount of cash to feature headlines through Topix.net, a start-up the complies news blurbs, reports AP on MercuryNews. Topix hopes other large news sites catch on. ?This is significant because even if you are the biggest and best newspaper on the Web, you still want to increase your audience,? said Topix CEO Rich Skrenta.