USC Annenberg Online Journalism ReviewUSC


Bloggers bring in the big bucks

Bloggers are continuing to turn their online journals into a source of income, reports the Guardian. What started as a hobby has now turned into an online phenomenon, prompting famed bloggers to leverage their work for big bucks. Some of the most famous commercialized bloggers, such as Andrew Sullivan and Glenn Reynolds, have successfully turned their blogs into a source of income. With monthly subscription drives and offers to write professionally for well-respected publications, these bloggers are taking their work to a new, profitable level. Other bloggers, such as the anonymous Belle du Jour, have published books and signed TV show deals. However, the current market for bloggers and their work is limited and experts believe will soon reach the point of saturation, which would propel bloggers to think of new and creative ways to earn a living off their online adventures.