Newspaper's sites turn high profit; attract local advertisers

From Editor and Publisher Online: Newspaper Web sites operate at a high profit margin of 68%, according to a report released by the media research company, Borrell Associates. Newspaper's online components also represent 45% of their advertising growth, turning the product into a $1.19 billion industry. More than 700 dailies and weeklies were surveyed for the study, which was conducted earlier this year. Borrell Associates also predicts local advertisers will expand budgets to infiltrate the online market even more by the end of 2005.