Advertisers play favorites with Web

Via I Want Media: As an increasing number of advertisers opt to appear online, survival could become riskier for traditional media, reports ClickZ News. A recent study conducted by JuniperResearch found that almost half of 1,803 U.S. adults surveyed indicated they considered the Web their leading information channel. ?As such, the Internet being a clear favorite should send a warning sign to traditional media: serious cannibalization period ahead,? said David Card, a lead analyst at JuniperResearch.