USC Annenberg Online Journalism ReviewUSC


Google's ads removed from racist site

From JSOnline: Many independent Web publishers depend on revenue generated by Google?s AdSense program, but Internet advertising can have a downside. Ads placed by Kraft Foods Inc. through Google recently appeared on whiterevolution.com, a Web site endorsing white supremacy, making it appear as though Kraft sponsored the site. After Kraft raised objections, Google quickly disabled access to ads and searches from the site, said Kraft spokeswoman Donna Sitkiewicz. Google?s policy prohibits the use of its technology on sites posting hate-related, pornographic, violent and other image-tarnishing content.