The bunny goes digital

From Reuters: Playboy Enterprises has announced plans to begin publishing an online edition of its infamous magazine later this year. Stricken with declining ad sales and flat circulation numbers, Playboy’s publishing arm recently posted a second-quarter loss of $2.3 million.

Playboy Chief Executive Christie Hefner – daughter of founder Hugh Hefner – said the company was responding to two conspicuous trends. "'One is more and more consumers are getting information and entertainment online, and the other is more and more advertising dollars are going online.'"

Beginning September 13, curious readers will be able to download an electronic version of the print edition for the same price they would pay at the newsstand.