USC Annenberg Online Journalism ReviewUSC


Survey says new Internet terms take a while to catch on

A recent study from the Pew Internet & American Life Project reveals that many Internet users are not familiar with newer terms like "podcasting" and "RSS feed." And many are also not familiar with older terms like "phishing."

People surveyed were most unfamiliar with the term RSS feed: Only 9 percent felt familiar with the term, while 65 percent weren't sure and 26 percent hadn't heard of it at all.

"The findings are another reminder that new and exciting technology developments that seize the interest of industry officials and journalists such as podcasting and RSS feeds usually take a while to register in the wider public. In addition, it is also clear that public awareness of emerging online threats like those posed by phishing scams takes a while to emerge," wrote PIP director Lee Rainie.

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