People surveyed were most unfamiliar with the term RSS feed: Only 9 percent felt familiar with the term, while 65 percent weren't sure and 26 percent hadn't heard of it at all.
"The findings are another reminder that new and exciting technology developments that seize the interest of industry officials and journalists such as podcasting and RSS feeds usually take a while to register in the wider public. In addition, it is also clear that public awareness of emerging online threats like those posed by phishing scams takes a while to emerge," wrote PIP director Lee Rainie.
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