USC Annenberg Online Journalism ReviewUSC


British politics establish campaign presence on the Web

Via washingtonpost.com: Many political pundits maintain that an election is won by good old fashioned pressing the flesh, distributing paper flyers and campaigning door-to-door. Skeptics aside, the Labor Party, the Conservative Party and the Liberal Democrats ? the three main parties in Great Britain?s upcoming election -- have all established an Internet campaign presence. Their sites include a variety of Web elements, including multimedia and campaign diaries. The campaigns also send text messages via e-mail and mobile phones. The Liberal Democrats are also using blogs and podcasting.

Click through to the third page of the article, where there are great links to British election sites, including poll updates, news, profiles, blogs and games ? like the Times of London game "Mandela or Mussolini," which allows you to see where you fall on the political spectrum.