More than a dog's life at DoggieNews.com

The blog, designed to appeal to dog owners, profiles dog news and the newest kanine-centric products, according to the site’s publisher, Steve Johnson.

"The average American dog owner is difficult to define. There is the animal rights activist and the animal welfare activist, and we’re kind of interested in them. But we’re more interested in the average American family with a dog," Johnson said.

"They want to know about the latest products or any new laws that might limit their ability to own a dog," he added.

Johnson posts short articles that inform readers of new dog products and dog news. The posts on DoggieNews.com range from information about pet snoring remedies to a pet detoxifiers.

To find stories that appeal to dog owners, Johnson said he monitors news organizations like the Associated Press and Reuters and keeps an eye out for press releases.

DoggieNews.com is just one of 15 websites and blogs Johnson operates through his business, Clear Digital Media.

"Our business publishes consumer-focused content on the Internet to attract a specific audience," said Johnson, who added that DoggieNews.com was spawned from his own interest in dogs and his ability to recognize a trend.

"A couple of years ago, we saw statistics that [showed that] dog ownership was increasing significantly. Added to that, I own a couple of dogs," he said.

Since DoggieNews.com launched in June 2004, Johnson said the site has seen significant growth: "If we continue to grow we will have to hire a staff," he noted.

Johnson said he hopes to expand his doggie site by making it more specific to particular dog breeds.

"The average dog owner is interested in specific breeds and what they need to know about raising specific breeds," he said.

Links to this article: Technorati, Yahoo