After a little time off, Newswriting.com has returned with a new look and a broader mission. In addition to all the original popular features, the site now features a Front Page column that focuses on the challenges of news coverage in a rapidly changing environment: Who’s doing great work? Who’s doing questionable work? Which changes are good for us? Which ones endanger our profession?
The current Front Page column offers three recent examples of what a simple name change can do: Infinity’s decision to become CBS Radio, WIBA-FM’s decision to sell its newsroom’s naming rights to a bank, and ABC’s reborn Nightline, where everything has changed, except the name!
I hope you’ll find the new Newswriting.com useful and fun, and I hope you’ll get in touch to offer comments, suggestions, opinions, or to propose new topics or a guest column. I also hope you’ll spread the word. Also, please feel free to link to the site.
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