News sites utilize online coupon service

Hundreds of online newspapers, including small community sites, are embracing the ability to offer their readers valuable coupons, thanks to Consumer Networks' online coupon service, Boodle. Editor & Publisher Online reports that 275 papers subscribe to the Boodle service, many of them small papers like the Ventura County Star and the Buffalo Reflex. "Now, even the small to mid-size newspapers have the ability to distribute grocery coupons from some of the most recognized consumer brands," said Jeff Beliveau, vice president of newspaper relations at Consumer Networks. The company hopes Boodle will have a presence in the top 100 U.S. media markets by the end of 2005.