News site editors incorporate blogs, improved navigation

News site editors are looking for ways to integrate blogs with their content, reports Editor and Publisher Online. They?re also focused on improving navigation, and not surprisingly, adding more multi-media features. Editor and Publisher also reports that The New York Times on the Web will launch a redesigned site in 2005. Leonard Apcar, the site?s editor in chief, said their effort will be less focused on a traditional home page. ?(Visitors) are coming in because of search engines or RSS feeds, any number of avenues ? our own e-mails, other links,? he said. ?They're coming in to an article page. Once they get to an article page, we need to redesign how else you engage the site and travel through it." The mostly subscription-based Wall Street Journal Online also hopes to engage bloggers with relevant content.