Publishers take a trip to Planet Discover

From Editor and Publisher: Several news sites, including Knoxnews.com (which serves the News Sentinel in Knoxville), Cincinnati.com (The Cincinnati Enquirer and Cincinnati Post), and the city guide Toronto.com (formerly of the Toronto Star but now run by an independent business called TorStar Digital) plan to employ new integrated advertising and search technology from Planet Discover, which will allow the sites to customize and better cater to locally-situated customers and advertisers.

“Paid directory listings, and a comprehensive search of local news, classifieds, newspaper ads, events, vertical content and Web sites” are among the changes that will follow this move, according to E&P.

"'[The technology] improves our search functionality by combining events, articles, and directory listings into one searchable database,'" said Tomer Strolight, president of TorStar Digital.

"'It enhances user experience by delivering results in a single integrated result set. Planet Discover's ad system also enables Toronto.com to increase revenue by expanding our offering to advertisers,'" he added.