Majority of PR Agencies in Brussels do not use RSS

The majority of PR agencies based in Brussels do not use RSS feeds to inform their clients or the more than 1000 Brussels based foreign press correspondents...

It took me just a couple of hours to check the websites of about 25 PR agencies. These range from the local - better known - Belgian PR shops to the Brussels offices of the Top 10 worldwide agencies. All are member of the Belgian PR Center.

Of the 25 agency sites I have visited only Weber Shandwick and Edelman PR are using RSS feeds. Most sites who offer press releases of their clients on their site do so either in simple text or provide a downloadable PDF document. Just 5 of them offer to keep you up to date by e-mail subscription.

With more than 1000 foreign correspondents living and working in Brussels I would think RSS would already be more common, certainly at the agencies who are supposed to build relationships with these reporters.