And what about Niesenholtz's wacky idea that bloggers will help sell the paid content via an Amazon Associates type arrangement with bloggers? Why would anyone want to pay $2.95 to read John Tierney anyway?
Oh & I love Niesenholtz's inane defense of the $49.95 subscription fee by comparing it to the cost of a hotel martini.
Of all the editorial content a newspaper could put behind a paid wall, putting opinion behind that wall does the most to reduce a paper's influence in national and global debate. Even as the Wall Street Journal put its reporting behind a paid wall, it has left its editorial pages freely available.
One reader's prediction? At least one Times columnist will leave the paper, in an effort to preserve his/her prominence on the "free" Web. Editors at other papers targeted L.A. Times critics after that paper put CalendarLive behind the wall. Bet on many NYT Op-Ed names getting friendly "how ya doin'" calls from editorial page editors around the country over the next few weeks.