Or it could be that they aren't a congenial online advertising environment anyway, so it won't be a great loss if visitors simply live without them. I can't envision anyone crying "I want my NYT!"
Paid content works for WSJ because it's a tax deduction for any investor and subs are often expensed to companies. NYT simply can't understand that they're not in that league, no matter how many times I've told them (in numerous surveys).
Given that NYT is never quick to acknowledge poor judgment, I predict the experiment will last till September 19, 2007.
I'm absolutely delighted to have TimesSelect. I'm a paid subscriber, and I'm happy to have that relationship recognized. I like having more access to the archives now.
I remember several months back that the conventional blogging wisdom was that this was a bad thing. I was in the midst of constructing a point why more people should celebrate the fact of a business model being introduced... I'll get to that this evening.