|
Week 1: Project proposed by key players, Tony Majeri, Mark Hinojosa and Bill Parker and decision set by top editors, Jim O?Shea and Ann Marie Lipinski. Approval of project from the publisher and vice presidents. Approval of $500,000+ budget. Clearance and specs from printing plant to insert 1.3 million CDs in Sunday newspaper. Week 2: Construction begins on Flash timeline and presentation. Team is assembled, including two technology oriented journalists who constructed the Flash architecture. Also, Michael Tackett, veteran correspondent in Tribune Washington bureau, served as the lead editor of the text content. Gather 10 days of stories to link to from Flash interface. Contact reporters, photographers and an editor to organize video interviews. Storyboard Flash architecture for Sept 11 retrospective. Freelance Flash producer hired to make existing "flat" graphics animated with Flash, and combined with other graphics to create interactive experience. Week 3: First drafts of presentation shown to key news executives at meetings. Refinement of introduction script continues. Video clips gathered from Sept. 11 reporters. Insertion test runs are made at printing center. Newspaper sleeve format altered to fit CD insertion specs. Video from 1-month anniversary condensed for 1-year anniversary introduction. Week 4: Flash timeline and presentation refinements continue. Video clips incorporated into Flash presentation. CD insertion arrangements refined with printing center. Flash graphics continue to be produced. Week 5: Final script and CD content edited. Production works begins and shifts into high gear, 24/7 cycles. Prototypes of CD is produced and tested on a variety of operating systems and browsers for glitches. Week 6: Refinements made on CDs before 1.3 million CD-ROMs are burned. Last-minute fixes on Sept. 11 victim database coding; three people hired. 1.3 million CD-ROMs burned and delivered to Tribune. Week 7: CD-ROMs delivered in 3 semi-trucks to Tribune. CDs affixed to paper sleeve and readied for insertion. Week 8: 1.3 million CD-ROMs inserted into September 8 Chicago Tribune newspapers.
|