November 19, 2009
Publish2: Capturing the power of the link

Popular news aggregator Digg.com grinds to a halt as a battle erupts over the public distribution of a DVD encryption key.
Slashdot's got the details.
And Digg responds.
Ultimately, this is an example of how a social media network can grow more powerful than the individuals who created the network and thought they controlled it. Not to mention the absurdity of "security through obscurity" and intellectual property rules that rely on technical controls.
Let's not overlook the irony that Digg's decision to stop killing those stories is what made those stories disappear from its front page.
When you run a social media website, ultimately, you are a public servant to that community. You can help shape it, guide it and lead it, but if the community decides, overwhelmingly, that it wants to go in one direction -- and rejects your best argument not to -- you either take the community's direction, or watch it abandon you for another leader.
In the political sphere, you lose power. Online, readers abandon you for another social media hub. Kevin Rose nailed it:
"But now, after seeing hundreds of stories and reading thousands of comments, you’ve made it clear. You’d rather see Digg go down fighting than bow down to a bigger company. We hear you, and effective immediately we won’t delete stories or comments containing the code and will deal with whatever the consequences might be."If we lose, then what the hell, at least we died trying."
Ultimately, digital copy protection will be proven a failed model for protecting intellectual property. The collective brainpower and ingenuity of the public that wants open content is too great. The sooner that the publishing industries understand this, the sooner they can get to work on new business and distribution models that will protect financial compensation for content creators as well as consumer freedom.
The Digg folks may have wanted the code for their own particular consumerist needs and nothing more. It should take a heck of a lot more than an incident on Digg--it should take something that transcends generation, gender(remember:Digg is mostly male), race and social class lines to change the laws.
There's also the possibility that this is pretty unique to Digg. It's clear that a good portion of YouTube's users & supporters would like to see all sorts of video content on the site, regardless of the provenance. But YouTube/Google recognizes that it's bad for business to leave up content that's owned by someone else. So corporate wins.
re: "Ultimately, digital copy protection will be proven a failed model for protecting intellectual property."
That's a tangential point, but check with Apple Corp. on that one with their 2 billion iTunes downloads.
November 19, 2009
Publish2: Capturing the power of the link
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From Jon Garfunkel on May 2, 2007 at 5:33 AM
And then Digg reversed course: founder Kevin Rose announced that Digg will follow the will of its users. Which makes perfect sense for them.It's the top story on TechMeme now. And news sites are carrying the story as well.