USC Annenberg Online Journalism ReviewUSC





News Future Research
A digest of some of the latest studies on where the industry is and where it's headed

What Went Wrong for Online Media?
It's simple, really, The McKinsey Quarterly notes: Too many sites, not enough advertising.
In The McKinsey Quarterly

Ethics in the Online Era
Experts gathered at Stanford in May, 2001 to talk about how journalistic standards are changing in the face of new technologies and demands.
At New Directions for News

Rethinking the Boundaries of Cyberspace
Aspen Institute's new publication examines increased government involvement in regulating sales, content, privacy and other aspects of life on the Internet.
At The Aspen Institute

Am I Hot or Not?
Is media convergence the next major revolution for the news business? Or are the 'cultural', technical, commercial and managerial obstacles to its introduction just too difficult?
A World Association of Newspapers report

Not
Convergence won't work in a world filled with ugly, stuttering print reporters, says one not-so-pretty print-only reporter.
At the Phoenix New Times.

Online News: Will Readers Pay?
"Should newspapers shut off free access to their Websites and begin charging users? Early results show that users are not eager to pay for local content."
Borrell & Associates

Online a "Must-Have" for Broadcast
This recent study finds many managers at broadcast operations believe their online efforts will eventually pay off. Said one: "If we limit ourselves to the box, we're going to go out of business." Says another: The Web "is just something that we have to do...This is not a nice-to-have; it's a must-have."
At The Radio-Television News Directors Association

Point: Websites Don't Hurt Newspaper Sales
A study from Belden Associates indicates that newspaper Web sites may not hurt single-copy sales.

Counterpoint: Websites Will Hurt Sales
"The rising popularity of new forms of media and entertainment is directly cutting into the demand for traditional ones. The traditional media are being cannibalized, very much so."
At Media Life Magazine

The Online World of Teens
A report from the Center for Media Education

Online Community
"The online world is a vibrant social universe where many Internet users enjoy serious and satisfying contact with online communities."
Pew's Internet & American Life Project

How We Got the Bad News on 911
"More than half of Americans first learned of the attacks by watching television, compared to 0.8 percent who learned the news on the Internet (24.9 percent learned from another person by phone or in person, and 15.5 percent learned from radio)."
From The UCLA Internet Study

Surveying the Digital Future
"Going online is now a mainstream activity in American life that continues to spread among people across all age groups, education levels and incomes," UCLA's two-year study of the Internet in society concludes. "Enthusiasm for e-commerce is down, broad concerns remain about Internet privacy and security, and television is the primary victim of increasing Internet use."
Read the press release
Read the study (pdf)

What Do Readers Want?
Kids these days watch TV and Web surf at the same time, they don't read the paper and threaten to never pick up the habit. Industry leaders met in Minnesota in August to figure out what tomorrow's news consumer wants.
At New Directions for News

People Want to Bypass the Mass Media
An interview with pundit John Perry Barlow