OJR: The Online Journalism Review

Tom Grubisich

Tom Grubisich: June 2008 archive

It's a lo-o-o-ong way from Lawrence, Kan., to Loudoun County, Va.

June 9, 2008

The headline on the Wall Street Journal story about the Washington Post's widely watched venture in local-local journalism on the Web was unambiguous: "Big Daily's Hyperlocal Flop."

So how bad actually is LoudounExtra.com? Let's look.

On the LoudounExtra homepage, I am greeted with this above-the-fold spread:

Screen shot of LoudounExtra

My squinting eyes try to read the reverse-type blurb, but before I can finish, a new image/blurb is automatically rotated in the space.

After figuring out how to retrieve the original blurb, I pull up the story. Big mistake. More...