Eric Ulken: October 2009 archive
This headline not written for Google
October 20, 2009
I'm amused by a discussion on SEO and headline-writing taking place at the Nieman Journalism Lab site and on the Canadian blog MediaStyle. It seems a seminar on SEO for editors at The Globe and Mail offended the Canadian paper's online books editor, who interpreted it as a charge to dumb down headlines.Most commentary has focused on the question of why his post was removed from the Globe and Mail's books blog, In Other Words. I'll let others tackle that angle. What I'm interested in is whether the writer, Peter Scowen, has a point. I believe he does, even if it's poorly expressed: More...
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