OJR: The Online Journalism Review

Kirk Cheyfitz

New York, New York

Homepage: http://www.storyworldwide.com/

I spent my youth working in rock 'n' roll and the movie business (assistant director for Fox Europe); my formative years as a journalist (Detroit Free Press and various magazines) and my adulthood in custom publishing and marketing. Believing that what we used to call media and what we used to call marketing are now on a collision course, I run a unique post-advertising agency called Story Worldwide.

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