USC Annenberg Online Journalism ReviewUSC

G Patton Hughes

Dallas, Georgia

Homepage: http://www.paulding.com

I am publisher of Paulding.com and have been involved in media primarily as a community journalist and electronic publisher but have also spend time as an ad agency media director, TV sports reporter and online and print journalist covering the online auction industry.

Paulding.com is a hyperlocal community conversation centered in one of the fastest growing counties in the USA. It is driven not only by news but by its members, of which over 2300 have posted one or more times on topics from local and national politics to religion and personal issues. The site features forums, videos of local events, multimedia presentations and even local 'Internet' radio programs.

Pcom, as it is referred to by many locals, is gaining traction as an advertising medium because of its local reach and the buzz it engenders.