LATimes.com retooling its editorial staff

Kevin Roderick's LAObserved has posted a Los Angeles Times internal memo detailing the latest changes at LATimes.com. Executive Editor Joel Sappell sent the message to the Times editorial staff, looking for transfers to staff new editorial positions on the website.

An excerpt:

"Moving forward, the job of our web reporters will be not only to write and update stories but also to think creatively every day about the extras we can give online visitors so they stick around our site longer. These reporters will be on the front lines of our effort to create closer ties between the web and the paper. They'll be placed back in the newsroom, in specific sections-Metro, National, Foreign, Business and Features. During big stories or high-priority projects, they'll also be asked to dive into other areas."

Sappell's also looking for a "supervisor of our retooled web-news operation," reporting to him.

OJR's Sarah Colombo examined the ongoing changes at the Times website is a feature last year.

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