Though the massive increase of Web 2.0 sites that create viral traffic are really helping internet marketers to promote their websites, it is still writing original, solid, good contents that really make a difference one way or another.

Blog posting, creating articles, and essay writing may be an old trick but it’s still very useful especially if you are trying to create an authority out of a specific niche.

Thanks for sharing.

I’d stay away from link trading, and especially link buying, due to the search engine penalties that such activity can incur. Being active in discussion forums, in social networks and in correspondence with other writers pays off better in the long run.

Of course, the long run is, well, long. No one should expect these unpaid, grassroots marketing efforts to result in massive traffic within days, or even weeks. It can take a couple years to build a truly grassroots site to the level where it is attracting profitable traffic levels. That’s why it’s important for journalists to start their websites early – while they are in school or otherwise employed – to allow them time to mature economically by the time they are needed.

And in traditional news organizations, management needs to be patient with Web projects that they are promoting in this manner. To reference a cliche: Fast, inexpensive, effective – pick two. If you pick the last two, you don’t get the first.