“Column: Is Fiorina

And there is nothing more to say.

Tim, some bylines are brands (to use Jay’s characterization). Why doesn’t it make business sense to give them at least 6-point type mention in the promo?

I think the LAT did a great job with this redesign. And if you want an idea how this grid could go wrong, you need look no further than other Trib sites which use the very same bones.

I agree with your remarks about the pieces of information left out on teasers to the Times’ primo work — especially bylines where the writers are name brands.

Give the LATimes.com designers a break on use of the Georgia typeface, though.

Until all the various forms of custom font embedding being considered by Web standards bodies and programmers shake out, Georgia and Times New Roman remain the only two “Web-safe” serif font families. That’s because they’re the only two that are almost always resident on almost all versions of Microsoft Windows and Mac OS X.

So why not use more Georgia Bold? Well, have you seen Georgia Bold? For all the practical beauty that is Georgia, the Bold version looks too expanded, too filled-in, too different.

The best way to use Georgia in Web design is to apply sufficient contrast in size, not in weight. So there I agree with you, the site could use a touch more size contrast. At the same time, default body text is a tad too small for my eye, at least.

On balance, I think the redesign is a win. Usually, when I see user comments 50/50 or better favorable on a redesign, that looks like gold to me, and this one appears to get quite a few compliments.

(Incidentally, the designer of Georgia considers it a “brother” to Verdana, but not the “serif version of Verdana.” The two families have very different characteristics, beyond just that one is serif and one is sans serif.)