Comments on: Can Bottled Water Save Journalism Online? http://www.ojr.org/p1797/?utm_source=rss&utm_medium=rss&utm_campaign=p1797 Focusing on the future of digital journalism Mon, 15 Apr 2013 13:43:27 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: 72.216.0.203 http://www.ojr.org/p1797/#comment-2129 72.216.0.203 Thu, 19 Nov 2009 13:06:49 +0000 http://www.ojr.org/?p=1797#comment-2129 Marketing alone doesn’t explain the growth of bottled water sales. There was a need that had gone largely unmet for years: an alternative on store shelves to sugar-filled soft drinks and other calorie or caffeine-laden products. Many, many people simply wanted a bottle of water that they could trust to not taste bad. For most, it has nothing to do with the quality or cost of tap, it is a matter of the tap not being available.

]]> By: 134.121.239.63 http://www.ojr.org/p1797/#comment-2128 134.121.239.63 Wed, 18 Nov 2009 16:40:34 +0000 http://www.ojr.org/?p=1797#comment-2128 I agree with the first comment. Like a good worker, a good product will always have a home. I think one day soon, industry compentition and not the costless threat will be what online media producers will have to worry about. Of course people will pay for news if they have to, whether or not they have had it for free before. It’s all going to hone itself out. Especially as the legal code for e-business, distribution and copyright for media is ironed out. Or filled in.

]]> By: 69.120.8.91 http://www.ojr.org/p1797/#comment-2127 69.120.8.91 Wed, 18 Nov 2009 08:20:53 +0000 http://www.ojr.org/?p=1797#comment-2127 Very insightful analogy. Hope it opens some minds to see that mass awareness and discounting is only one marketing strategy.

There is a very profitable alternative: develop products that add superior value, package, distribute, build awareness, and merchandise directly to the people who benefit the most and will pay a premium.

The former is an effective strategy for media distributors like cable, wireless, newsstands, isps.

The premium strategy is the most effective strategy for media publishers and programmers as proven by HBO, WSJ, etc.

Katherine Warman Kern
@comradity

]]> By: iain hubbard http://www.ojr.org/p1797/#comment-2126 iain hubbard Wed, 18 Nov 2009 02:50:44 +0000 http://www.ojr.org/?p=1797#comment-2126 The problem is the perception of free. Nothing is free.
Water (from a tap) has never been free, somebody pays for it.
In The UK the BBC is seen as free news, Its not everybody pays a licence fee.
Email is not free, your Internet connection fee pays for it.

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