Comments on: The next step in advertising: Local media as merchants? http://www.ojr.org/p1849/?utm_source=rss&utm_medium=rss&utm_campaign=p1849 Focusing on the future of digital journalism Mon, 15 Apr 2013 13:43:27 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: Aaron Lujan http://www.ojr.org/p1849/#comment-2368 Aaron Lujan Wed, 12 May 2010 22:53:19 +0000 http://www.ojr.org/?p=1849#comment-2368 I couldn’t agree more. In this new “survival of the fittest” digital economy of 2010 media companies can no longer afford to remain complacent as sellers of “eyeballs”. They must reinvent themselves as value adders and closers. In other words, media companies need to act more like value added retailers and extensions of the sales cycle by actually closing the deal.

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