Beyond “press passes,” what becomes an even more-cumbersome process of getting rolling, is figuring out how to get on the notification lists for every government official/agency that might make news in your area, send out an invite to an event, flag you to a hearing … Even though I came from legacy media, as a middle manager, I didn’t deal directly with most of these contacts, so I had to start from scratch – and there is no central place, for example, in the city of Seattle government, where you can say “Hi, I’m a new news organization, please get me on all the media lists” – you have to deal individually with agencies, some of which you might not know exist until they make news that shows up on an old-media broadcast or in an old-media publication – because they’ve been sending notices to those people for years, and no matter how much cred you have in your neighborhood, if the PIO for Agency X doesn’t know you live there, she/he wouldn’t know you exist! It’s been quite the journey. – Tracy @ W. Seattle Blog