Comments on: Publishing tip: To earn more money, try showing fewer ads

By: 95.166.51.218

95.166.51.218 — Sat, 29 Jan 2011 06:04:30 +0000

Seeing the internet as a marketplace could make decisions and strategies look a lot different. Especially if your niche is local and not regional or national or global.
The smallest geographical unit in Google Adsense and the likes so far is greater regions or states, so if your audience is downtown only (and includes not only one, but several “niches”) then you will be far better off building your own ad network or taking ads to another level.

By: Rome Uy

Rome Uy — Tue, 25 Jan 2011 11:04:50 +0000

I’ve tried mixing it up a little with my sites before and I sometimes get good results with showing less ads but more often than not I see better results with maximizing my screen real-estate.

The important thing is proper placement and not overdoing it.

By: 96.243.55.190

96.243.55.190 — Fri, 21 Jan 2011 20:03:19 +0000

We’re probably talking about two different things, but to a large extent, I disagree with the fewer ads approach.

First, I’m against ad networks, including Ad Sense.

If you’re a local publisher, you should be all about making the promotion of locally owned businesses a high priority and ad networks work against that philosophy.

Second, even if you’re a niche but national publisher, I believe you would be better served as building your brand serving exclusively your niche market segment.

That said, if you’re matching your content and your advertising strategy in a common mission, you can’t possibly serve too many ads.