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	<title>Comments on: Search Engine Optimization is dead &#8211; Long live Plain English Optimization</title>
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	<description>Focusing on the future of digital journalism</description>
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		<title>By: Dave Saunders</title>
		<link>http://www.ojr.org/p1948/#comment-2633</link>
		<dc:creator>Dave Saunders</dc:creator>
		<pubDate>Sun, 06 Mar 2011 16:43:36 +0000</pubDate>
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		<description><![CDATA[Well said. Google has been telling us for years what is required for strong and consistent ranking and they&#039;ve continued to improve the technology to deliver it as results to users. The trick of the day may get short term results but the cream has always continued to rise.]]></description>
		<content:encoded><![CDATA[<p>Well said. Google has been telling us for years what is required for strong and consistent ranking and they&#8217;ve continued to improve the technology to deliver it as results to users. The trick of the day may get short term results but the cream has always continued to rise.</p>
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		<title>By: Mike Unwalla</title>
		<link>http://www.ojr.org/p1948/#comment-2632</link>
		<dc:creator>Mike Unwalla</dc:creator>
		<pubDate>Sun, 06 Mar 2011 06:36:54 +0000</pubDate>
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		<description><![CDATA[In addition to &#039;plain English optimisation&#039;, optimise for international readers. The benefits are as follows:
 * Internationalised text helps people who read English as a second language.
 * With automated computer translation, internationalised text usually gives better translations than &#039;plain English&#039; text.
]]></description>
		<content:encoded><![CDATA[<p>In addition to &#8216;plain English optimisation&#8217;, optimise for international readers. The benefits are as follows:<br />
 * Internationalised text helps people who read English as a second language.<br />
 * With automated computer translation, internationalised text usually gives better translations than &#8216;plain English&#8217; text.</p>
]]></content:encoded>
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		<title>By: Sheila Newth</title>
		<link>http://www.ojr.org/p1948/#comment-2631</link>
		<dc:creator>Sheila Newth</dc:creator>
		<pubDate>Sat, 05 Mar 2011 19:56:04 +0000</pubDate>
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		<description><![CDATA[I don&#039;t know if SEO is dead...but I do think writing for the reader has always been and will always be important. also, spelling seems to be something Google cares a lot about, so typos will cost you in rank, who knew. But SEO may be on its way out...Google is always ahead of the game.

Sheila]]></description>
		<content:encoded><![CDATA[<p>I don&#8217;t know if SEO is dead&#8230;but I do think writing for the reader has always been and will always be important. also, spelling seems to be something Google cares a lot about, so typos will cost you in rank, who knew. But SEO may be on its way out&#8230;Google is always ahead of the game.</p>
<p>Sheila</p>
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		<title>By: 93.87.151.90</title>
		<link>http://www.ojr.org/p1948/#comment-2630</link>
		<dc:creator>93.87.151.90</dc:creator>
		<pubDate>Sat, 05 Mar 2011 05:07:03 +0000</pubDate>
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		<description><![CDATA[&quot;It&#039;s time to forget about SEO [Search Engine Optimization] and time to focus instead on PEO [Plain English Optimization].&quot;

According to Google content is still the king. I must remind you that on page SEO is only 30% and off page is 70% of all SEO efforts. In off page SEO world back-links are still the king.

Only farm content will suffer with latest Google algorithm updates. Original content even in a short form will survive for sure.]]></description>
		<content:encoded><![CDATA[<p>&#8220;It&#8217;s time to forget about SEO [Search Engine Optimization] and time to focus instead on PEO [Plain English Optimization].&#8221;</p>
<p>According to Google content is still the king. I must remind you that on page SEO is only 30% and off page is 70% of all SEO efforts. In off page SEO world back-links are still the king.</p>
<p>Only farm content will suffer with latest Google algorithm updates. Original content even in a short form will survive for sure.</p>
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